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French savoir-faire is a way of life
Artists and artisans are still working today to bring to life and transmit the traditions that have built over the generations a know-how and a way of life, a taste that is both simple and harmonious, in short, French-style elegance that testifies to an art of living that is unique to us and contributes to the influence of France in the world.
To rediscover these skills, the ways of yesteryear and today, to find beautiful creations, to meet these artisans, this is the desire that drives us and that we invite you to share.
Discovered through our artisans
French craftsmanship is recognized throughout the world for its know-how and timeless elegance. From the most luxurious to the simplest object, each handmade creation presented here is imbued with the identity of its creator and French way of life, offering not only quality products that respect the environment, but also regional, unique and authentic.
Our artisan of the moment
Bienaimé
Lovers of art deco and the fragrances of yesteryear, the Bienaime house, founded in Paris in 1935 by Robert Bienaime, is made for you. Dormant since the 1960s, the brand was bought in 2019 by Cécilia Mergui who knew how to restore it to its former glory while maintaining the spirit and heritage of its creator. It was by bargain hunting that Cecilia, literally falling under the spell of a period powder magazine in this house, began to be interested in Robert Bienaime, his history, his career, his creations. Fully aware that at the time the art of cosmetics was also a decorative art, containers being in themselves very often an object that was displayed in bathrooms and kept, and wishing to breathe new life into a house whose founder was a master in his field, Cécilia, with her experience in various houses such as Sézane or Merci, left everything to embark on this adventure. Bienaime was reborn in 2021: from bottles to fragrances, everything is under the sign of excellence and elegance. The bottles are made in Normandy by a Living Heritage Company, the balms and soaps are made in the south of France in accordance with traditional methods and the fragrances pay tribute to the fragrances that made the house famous. Cécilia Mergui is in line with its founder while adding a touch of modernity and her personality.
Discover through our Terroirs
Our artisans and creators live in France, and for the most part, use the natural resources of their region to offer unique products rooted in their region. Inhabitants of these countries, or as you travel or vacation, you will thus be able to meet them, and discover the local crafts, which are theirs, yours, ours. Learn their history, dive into their workshop, touch, smell, taste, admire their products, for a unique human and creative experience, and why not, leave with your own favorites.
A philosophy of life
Supporting French crafts means encouraging our creators, supporting the French economy and joining an ethical, responsible and virtuous circle.
Transmission of know-how
Guarantee the sustainability of traditions and know-how, while keeping alive a heritage, creativity and culture rooted in our terroirs.
Local jobs
Preserving local jobs, contributing to the dynamism of our regions. Behind a French product, there is a company or a family.
Virtuous development
Favour production methods that respect the environment, in a short circuit, contribute to the preservation of natural resources and promote responsible consumption.
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