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Bienaimé
by Cécilia Mergui
Lovers of art deco and the fragrances of yesteryear, the Bienaime house, founded in Paris in 1935 by Robert Bienaime, is made for you. Dormant since the 1960s, the brand was bought in 2019 by Cécilia Mergui who knew how to restore it to its former glory while maintaining the spirit and heritage of its creator. It was by bargain hunting that Cecilia, literally falling under the spell of a period powder magazine in this house, began to be interested in Robert Bienaime, his history, his career, his creations. Fully aware that at the time the art of cosmetics was also a decorative art, containers being in themselves very often an object that was displayed in bathrooms and kept, and wishing to breathe new life into a house whose founder was a master in his field, Cécilia, with her experience in various houses such as Sézane or Merci, left everything to embark on this adventure. Bienaime was reborn in 2021: from bottles to fragrances, everything is under the sign of excellence and elegance. The bottles are made in Normandy by a Living Heritage Company, the balms and soaps are made in the south of France in accordance with traditional methods and the fragrances pay tribute to the fragrances that made the house famous. Cécilia Mergui is in line with its founder while adding a touch of modernity and her personality.
Inspirations
Respecting the heritage of its creator, perpetuate the wonder that these creations provide with timeless charm, sensory, elegant and irresistibly nostalgic.
Values
Bringing to life a house with an undeniable olfactory heritage, while maintaining the art deco spirit, while respecting artisanal, French and environmentally friendly manufacturing and creation methods.
Products
Fragrances, balms and soaps sharing the same qualities: well... founded (transparent formulas), well... made (impeccable aesthetics), well... caring (human team) and well... loved (a brand committed to women)
Fell in love is the term that immediately comes to mind when referring to this brand. Much more than a brand, it is a true house of know-how, charm and elegance that gives all its letters of nobility to the world of perfume and cosmetics. Beyond skincare, Bienimé is in itself an art of living: its bottles are magnificent, real works of art, the fragrances and textures are enchanting. The store is a trip in itself that must be visited. And what can we say about Cécilia Mergui, whose reserve and kindness are equal to the admiration and respect she has shown Robert Bienaime, for whose benefit she fades away with rare elegance. And yet, this house is reborn thanks to her and it is only doing her justice to show her all the gratitude that is due to her.
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