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ECLO
by Priscille Charton, Julien Callède and Martin Susac
After twelve years in the beauty industry, this universe no longer held many secrets for Priscille Charton. However, finding less and less meaning in it, and after a year spent on a sailboat with her husband, she comes back with a new look and the profound desire to move the lines at her level: creating cosmetics, yes, but respectful of the environment and virtuous. It will take him a few years to make the switch and launch his own brand. She takes on Julien, then Martin, the three of them will launch a participatory fundraising campaign in 2022: Eclo, the Breton brand was born and offers a real alternative to women who care about respecting the environment but who love quality products. From the beginning, their common requirements came together to reduce their carbon footprint as much as possible with biodegradable formulas, regenerative ingredients and compostable containers. The products, certified Cosmos Organics, are manufactured in Dinard, in a laboratory that meets the same environmental requirements.
Inspirations
Tell a story through colors inspired by the planet's landscapes, the beauty of natural crystals, the richness of the color of nature and the sea. An approach based on regenerative agriculture where active ingredients are selected for their benefits for soils and oceans.
Values
The first 100% natural beauty brand, from formula to packaging, which is also regenerative for the planet. Products based on vegetable wax and natural pigments contained in small compostable jars, based on vegetable amalgam, wood from eco-geated forests and natural resins.
Products
Lipsticks, blushes, foundations, all with innovative textures based on rigorously selected ingredients of natural origin, organic and from regenerative agriculture, and pigments of mineral origin derived from natural sources to guarantee intense and subtle colors.
How not to love this brand, which is recognizable among all thanks to its cute little jars that differ from each other, by category, thanks to the color of their lid: they can be stacked, slipped everywhere, applied with your finger and are very easy to use. The colors are also absolutely incredible, have an excellent hold and mix with each other. Recently, the range has been enriched with three eye pencils and a complexion enhancing serum. What can we say but perfect for this brand that fills all the boxes for eco-responsible, French and elegant cosmetics.
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