Super Flacon

by Hubert Michaux and Victor Cerruti

Since 2020, Super Flacon has been delivering and producing local cleaning products in Paris in the 18th arrondissement, local cleaning products, delivered to your home and returnable, like the milk bottles of yesteryear. Vituperating against ordinary green-washing, our two acolytes decided to resume the entire manufacturing process by aiming for carbon neutrality, which implies glass bottles, a company located within the distribution sites, revised compositions, revised compositions, the elimination of plastic, cold manufacturing. Sold in a few local shops, the products are mainly delivered to your home by cargo bike. Once finished, the bottles are collected, brought back to the warehouse before being refilled. Driven by word of mouth, and its presence in organic stores, this brand is enjoying some success with loyal customers thanks to the instructions that allow it to reduce the cost of each bottle by €1. Initially launched around laundry, Super Flacon has expanded its range to include almost all cleaning products, its ambition being for this concept to be extended to as many people as possible, including large-scale retail stores, without losing its DNA.