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Rose Lane
by Katya Thomas
This is the story of a young woman who grew up in Normandy, worked for ten years in major cosmetics groups and who felt she had grown wings to launch her own brand. Developing products that resemble her, that she tests, produces, promotes, that she tests, produces, promotes, such is her challenge today. This brand has just been released, so it's a big challenge in an environment where brands abound. But the charm works because it develops an inspiring and delicious universe where cosmetics are like an art, an art of living that's for sure. She says it herself: “The Rose Lane spirit is entering this botanical garden and discovering an explosion of colors, fragrant notes and being in harmony!” She knew how to make a difference with this touch of charm and magic that emanates from her creations, so she has a place at Svivias A la Française.
Inspirations
Her motto: to embrace beauty as an integral part of well-being. Make-up should reveal its personality and authenticity. His inspirations: Paris, its bridges, its cafes, its architecture, English gardens.
Values
The excellence of French creation. Products that care about the environment and good for the skin. Short-circuit production: laboratory, packaging, boxes, everything is made in France. Products that are easy to use and innovative.
Products
Its products are designed as treatments. The brand is new but already offers 4 lipsticks, a mascara and a blush. The products are just like her: refined, feminine, with a touch of gold and pink, which slip into the daily life of urban women at any time, anywhere.
As soon as its range was launched, I rushed to a few of its products: not everything (unfortunately) but on the ones I knew how to use daily: mascara and blush. It must be said that Rose Lane knew how to talk to and touch me from the start, because her approach to cosmetics is totally in line with mine: it is above all an art of living that makes us feel good. Much more than makeup, all the senses must be called upon to experience this feeling of well-being in taking care of yourself: the visual, the touch, the smell, the shape. Beauty should be a symphony of the senses. A highly successful bet because its products are exceptional from this point of view.
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